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European Social Label How we, together with the business community, solve Sweden's and Europe's integration challenges

Part of the World Social Label
Care to Change the World

European Social Label An introduction

European Social Labels, EUSL’s, huvudsakliga uppgift är att på ett lokalt, regionalt, nationellt plan samt inom EU motverka utanförskap. Tillsammans med näringslivet finns lösningarna som fram till nu inte är på plats. Det börjar någonstans i Sverige och skalar uppåt. Myndigheter och framför allt småföretagare har en diskrepans emellan sig och pratar ofta förbi varandra. European Social Label’s syfte är att göra det attraktivt och lönsamt för Sveriges och Europas småföretagare att jobba för ett mer inkluderande samhälle, både på arbetsplatsen men även ute i samhället. European Social Label är positionerar sig  mitt emellan myndigheter och småföretagare och utifrån det perspektivet ska det vara lönsamt för småföretagare att arbeta med människor i utanförskap, utan att för den delen snedvrida den fria konkurrensmarknaden. 

The European Social Label has a holistic view of what integration and exclusion are. Therefore, exclusion is defined as a person over 15 years of age and without employment for at least 30 days. After that, the person is in an exclusion. The business is politically independent but for everyone's equal values. The goal is to create the new inclusive and equal society, driven by technology and small businesses, which everyone up to their own ability should be able to take part in. 

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This is the European Social Label A new ecosystem for a new society

Today's society is built on a system that is both old and outdated, but which nevertheless largely works and can continue to be refined. However, there is no doubt that the technology and values have sprung from the old model. Here, the European Social Label is now launching a new ecosystem that is not tax-financed and which will both support the existing system as well as challenge it. Because it is in the competition that the best emerges and drives development. 

European Social Label består av flera verksamheter och bolagsformer men har den gemensamma nämnaren att det är inkludering och jämställdhet som är på agendan. Det är så fler kommer in i arbete och det är så företag lockar både nya medarbetare så väl som nya kunder. Effekterna är morgondagens inkluderande samhälle och utifrån detta är European Social Label både politiskt obunden så väl som står utanför den klassiska höger/vänster- skalan. Detta är hur vi löser integrationsutmaningarna i både det svenska så väl som det europeiska samhället.

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The concept of the European Social Label The effect goal is the goal

For most people, healthy business is about making money and you can read about increased sales, economic cycles, consultants and much more. European Social Label puts an end to this completely by not being for profit and partly our business is not primarily about European Social Label but about what others - mainly entrepreneurs - do in society. Everything that happens within the European Social Label has a so-called effect goal, which means that when a business can be motivated, it is not about how much money can be generated but about how many jobs can be created, how many more can go into self-sufficiency, how can more young people get internships, how can more people get work training - and how can more companies do what we do? Sometimes the purpose is more important than just making money, and everything that is developed is distributed at no extra cost to members of the European Social Label. 

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European Social Labels activities A holistic approach to exclusion

The activities within the European Social Label are several. The main groups are three in number, but below that there is really no upper limit. The reason for this is that the European Social Label takes a holistic approach to integration and exclusion and then the business must be present in all industries where other companies are located, as well as inventing new industries. Within the European Social Label, the yardstick is to be found everywhere where companies are active and want to give themselves the chance to both increase their own turnover, help others or both. A prosperous society and a prosperous population are the goals of the activities.

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World Social Label Part of something bigger

European Social Label is one of four divisions under the World Social Label. All divisions are so different from each other that it would be impossible for a single business to act exactly the same everywhere without local adaptation. It's in the European Social Label that it all started and this is where the engine is that drives the rest of the divisions and operations. The World Social Label's mission is rather to convey knowledge and experience to other divisions in an evidence-based way and then let each division apply the one they find best. The EU consists of 27 countries, including Sweden. Sweden, in turn, is broken down into 21 market areas that follow the county division. The rest of the world is broken down into similar parts as demographic and other challenges differ so significantly. But the goal is a holistic approach to integration in society and the existing concepts are judged to be capable of this, but where the focus locally is more on one and less on the other. 

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EUSL Foundation

The foundation that ensures that the surplus reaches those who need it most

European Social Label is run with the idea-driven idea, which means that there is a bigger goal than that some owners will ultimately make money. Instead, the surplus goes directly into our own foundation, which in turn distributes funds to various social projects, which are fully defined by the members.

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